Strategic Planner | People, Ideas and Culture | August 2015 - Present

Clients: Wyndham Rewards, Conrad Hotel, Virgin Casinos

Strategy/Planning Intern | Edelman New York | February 2015 - August 2015

Client list includes: Axe, Dove, Bose, Schick, Ebay, General Electric, First Response

Uncovered insights and developed strategies for digital and PR campaigns
Moderated focus groups and conducted in-depth interviews in service to the insights
Used quantitative systems such as MRI to aid in discovery process
Communicated strategic insights and ideas through creative briefs and keynote presentations
Collaborated with creative and account teams to ideate creative activations

Account Planning Boot Camp | Miami Ad School, San Francisco, CA | October 2014 – December 2014

Discovered insights and developed strategic ideas to help guide creative work
Observed and analyzed cultural trends, human motivations, and category environments
Researched various target demographics & psychographics
Constructed creative briefs and presentations to inspire creatives
Worked in teams with creative talent to help execute advertisements

Project Manager | Mode Media | Brisbane, CA | 2012-2013

Worked with design and development teams to launch Glam’s foodie.com
Lead manager for the launch of the foodie.com mobile app
Worked through UX design ideation concepts and for Glam’s user dashboard, Glam Insider
Researched relevant information and trends for the revamp of Glam’s ad units
Reviewed design activity to ensure fulfillment of strategy objectives
Regularly communicated project status directly to upper management & between departments
Worked closely with sales and marketing to ensure a cohesive brand image

Makeup Artist Freelance | NY-SF-LA | 2008-2010

Clients: Columbia Pictures, Calvin Klein, Spin Magazine, Nylon Magazine, WSJ Magazine

Communicated with art directors and production crew to clarify visual requirements & objectives
Researched movement of beauty environment & forecasted makeup trends
Executed unique and creative application fast & efficiently in diverse settings
Developed a rapport with makeup subjects that included celebrities, supermodels, entrepreneurs, musicians, etc.
Cultivated a strong attention to detail

International Model | Ford, Next | 2003-2008

Clients: Nike, Puma, Adidas, Macys, Champion, Nautica, Polo Ralph Lauren, Alexander McQueen, Zac Posen, Fendi, Carolina Herrera, Chopard,
Acclimated myself to various countries & cultures abroad
Adapted to working efficiently with new people on a daily basis
Practiced teamwork, patience and flexibility on collaborative efforts

Education

Miami ad school 2014

Fashion Institute of Technology 2010-2014