Strategic Planner | People, Ideas and Culture | August 2015 - Present

Clients: Wyndham Rewards, Conrad Hotel, Virgin Casinos

Strategy/Planning Intern | Edelman New York | February 2015 - August 2015

Client list includes: Axe, Dove, Bose, Schick, Ebay, General Electric, First Response

  •     Uncovered insights and developed strategies for digital and PR campaigns
  •     Moderated focus groups and conducted in-depth interviews in service to the insights
  •     Used quantitative systems such as MRI to aid in discovery process
  •     Communicated strategic insights and ideas through creative briefs and keynote presentations
  •     Collaborated with creative and account teams to ideate creative activations 

Account Planning Boot Camp | Miami Ad School, San Francisco, CA | October 2014 – December 2014

  •     Discovered insights and developed strategic ideas to help guide creative work
  •     Observed and analyzed cultural trends, human motivations, and category environments
  •     Researched various target demographics & psychographics
  •     Constructed creative briefs and presentations to inspire creatives
  •     Worked in teams with creative talent to help execute advertisements

Project Manager | Mode Media | Brisbane, CA | 2012-2013                                                   

  •     Worked with design and development teams to launch Glam’s 
  •     Lead manager for the launch of the mobile app 
  •     Worked through UX design ideation concepts and for Glam’s user dashboard, Glam Insider 
  •     Researched relevant information and trends for the revamp of Glam’s ad units 
  •     Reviewed design activity to ensure fulfillment of strategy objectives 
  •     Regularly communicated project status directly to upper management & between departments 
  •     Worked closely with sales and marketing to ensure a cohesive brand image

Makeup Artist Freelance | NY-SF-LA | 2008-2010                                                                  

Clients: Columbia Pictures, Calvin Klein, Spin Magazine, Nylon Magazine, WSJ Magazine

  •     Communicated with art directors and production crew to clarify visual requirements & objectives 
  •     Researched movement of beauty environment & forecasted makeup trends 
  •     Executed unique and creative application fast & efficiently in diverse settings 
  •     Developed a rapport with makeup subjects that included celebrities, supermodels, entrepreneurs, musicians, etc. 
  •     Cultivated a strong attention to detail

International Model | Ford, Next | 2003-2008                                                                           

  •   Clients: Nike, Puma, Adidas, Macys, Champion, Nautica, Polo Ralph Lauren, Alexander McQueen, Zac Posen, Fendi, Carolina Herrera, Chopard,
  •   Acclimated myself to various countries & cultures abroad 
  •   Adapted to working efficiently with new people on a daily basis 
  •   Practiced teamwork, patience and flexibility on collaborative efforts 


Miami ad school 2014

  • Account planning boot camp  

Fashion Institute of Technology 2010-2014

  • Bachelors of science in Advertising & marketing communications
  • Cum laude, Dean's list