Miami Ad School - December 2014
CODE.ORG
Background: code.org is launching a fundraiser to train teachers to teach 100 million students one hour of coding across all grades, worldwide
Problem: Coding as a crisis that nobody knows about.
Target Audience: Digi-tech managers.
-Men and Women ages 20-60 HHI: > $80K
Research:
Computer programming degrees = 2% /// Computer programming jobs = 60%
-America does not have the resources (coders) to keep up with the advancements of technology.
Insight: Managers think of the health of their businesses today, but do not consider the long term.
Strategy: Realize what a world without coders would look like.